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Seller's Guide

You once fell in love with the home you are now selling, my goal is to help buyers see all of the reasons to fall in love with it as well

Prepare, Price, Market, Show

  • Presenting your home in its most optimal form requires some preparation
  • Thin out personal belongings, depersonalize and neutralize
  • Perform minor repairs as needed
  • Paint in neutral colors
  • Professional deep cleaning and window washing
  • Spruce up the landscaping to maximize curb appeal
  • Professional staging provides a marketing edge that will make your home stand out
    among the competition
  • First impressions are everything and your potential buyers will get their first impression
    from the online listing
  • My philosophy is to never go back and wonder what we could have done to sell the
    house faster and/or for a higher price

Together we will determine the true market value of your home through a market analysis which is a barometer of market conditions. This process gives an opportunity for you to review and evaluate the facts before deciding on where to price your home. To help you with that decision, we need to consider the following key market factors: Location, Competition, Timing, Most Recent Comps and Condition.

  • Prior to listing, pre-marketing your home with my professional peers to gain valuable
    feedback before going live on the MLS
  • Professional photography
  • Professional measurements and floor plan
  • Social Media postings and email blasts announcing the listing as a Coming Soon and as
    Just Listed to 6,000+ Realtors
  • Yard sign
  • MLS listing
  • Promoting the listing in realtors forums and with my extensive professional network
  • Informative and professionally prepared brochure showcasing your home features
  • Broker open house
  • Public open house
  • Open all draperies, turn on lights
  • Pick up toys and other distractions, check to make sure beds are made and clothes are put away
  • Give the carpets a quick vacuuming (if applicable)
  • Add some fresh flowers (if possible)
  • Open bathroom windows for fresh air
  • Turn on music at a low volume (if available)
  • Make sure pet areas are clean and odor-free (if applicable)
  • Make sure all trash is disposed of in neatly covered bins

Work with A Kind, Straightforward, and Honest Real Estate Agent

Ruby’s Clients Have Said...

Let’s Get Started

Whether you’re moving across the street or across the globe, I’ll walk you through the process with honesty, steady communication, and a personalized approach tailored to your needs. I believe real estate is about more than just property—it's about understanding people and guiding them home.

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